The work you do deserves
a story that does it justice.
Most nonprofit leaders are extraordinary at the work — and chronically under-resourced when it comes to communicating it. Not because the story isn't there. Because there's never been time, space, or structure to build it properly.
The Pivot gives you that time and structure — in a single morning. We move through seven focused blocks, each one building on the last, each one producing something you keep. By the time we close, you'll have your brand foundation in hand: your purpose named, your audience defined, your voice articulated, and your story ready to tell.
This isn't a communications workshop that teaches theory. It's a working session. You bring your organization — we build together.
What we work through
What you leave with
- Your organizational purpose and community superpower — named
- Audience profiles for each of your key stakeholder groups
- Your programs and services packaged as a clear offer
- A brand voice guide — four words, applied
- Your UVP: the sentence that opens doors
- A social enterprise and earned revenue framework — programs and services designed to generate sustainable income
- A 90-day communications and content plan — realistic, specific, yours
- Five strategic partnership targets and a 90-day outreach plan
Nearly two decades in brand strategy and communications, including work alongside 100+ organizations — from community nonprofits to national programs. I've helped organizations find the story that moves capital, builds trust, and turns unfamiliarity into genuine connection. Six cohorts of the Ogo Tawa Black Artrepreneur accelerator, Management Advisory Service, United Way, Culture Days National, and a lectureship at Toronto Metropolitan University.